Timur Rollins
AI can make almost anything now.
The hard part is knowing what's good.
A producer with a creator's background. I build the AI that does the work, and I'm the one who decides what ships.
Creative Project Manager. I've run productions for Epic Games, Amazon, Microsoft, Pfizer, LVMH and Hermès.
Barcelona
Selected work
Four projects, all mine. An AI creative engine, two sci-fi worlds I write and draw, and a brand I co-founded. Some of it is code, some of it I draw by hand.
AI creative engine
Emily
Designed and built solo, end to end · 16 episodes published
A pixel-cat with her own voice, look and running series. She started as one pipeline I wrote: an animation engine, a voice that runs on my own machine, sound, and a one-command render. I give it a topic, it gives me back a finished, captioned video ready to post.
Now it's a small crew. Emily runs the floor and a set of agents each handle one step, passing the work along and sending it back when it isn't good enough. I step in twice: approve the story, approve the final cut. You can look around the studio under Systems I run.
▸ How it's built
Inside the render desk
▸ Play with the cast · interactive
Every character, face, hairstyle and move is drawn in code — no image files. Click around, toggle animations, swap a backdrop and press play.
Life Was Purrrfect
Story, character design, concept art and panels
A dark science-fiction story of mine: a cat rebuilt as a machine, alone on a derelict ship. I designed the world and the characters and drew it, running an AI-assisted pipeline that takes a rough sketch through concept, lighting and finish to a final panel. It stays my hand and my eye, just faster.
▸ How it's built
Storyboard
Concept sketches
Moodboard & development
Character & vehicle design
Process: the AI-assisted pipeline
Brand · creative direction · co-founder
Brand identity, art direction and launch campaign
A sculptural-décor brand I co-founded and art-direct, built around one signature object: a hand-finished alabaster egg in numbered editions. I shaped the whole visual world: the identity, the product concept, the launch film, and the store itself. The campaign follows one egg through warm, lived-in rooms, then glowing as a light after dark.
▸ How it's built · the film, campaign & pipeline
The launch film
The launch campaign
Process: how the campaign was made
The campaign imagery is generated rather than photographed. I direct the pipeline, then grade and cut the results.
No AI
Concept · direction · animation
Concept, claymation, 3D scanning, environments and animation
A post-apocalyptic Barcelona reclaimed by mutated nature, told as a dark, tender animated series. A lone wanderer and his cat move through a city where Gaudí's architecture is overtaken by stone-statue birds, mechanical rats and bioluminescent plants that heal and spread. Every character began as real clay on my desk: I sculpted them, 3D-scanned them, and brought the scans into the engine to light and animate. Made as my degree thesis and shown at IED Barcelona.
▸ How it's built
Teaser
Posters
Storyboard
Process
Concept
Frames
Production
Seven years delivering motion, 3D and branded content — four of them running the work end to end for global brands. Client footage stays with the clients; the record is below.
Creative Project Manager
ContentLabs / TransPerfect · Apr 2024 – Jul 2026
Owned scope, schedules, stakeholder review and final delivery across multiple parallel productions. Managed multidisciplinary teams of motion designers, 3D artists, sound specialists and external vendors, and folded AI-assisted steps into the pipeline without loosening the quality gates.
Clients Epic Games · Amazon · Microsoft · Pfizer · AbbVie · LVMH · Hermès · LinkedIn
Motion Designer & Producer
We Are Love Int. · Oct 2023 – Apr 2024
3D Designer & Animator
Freelance · Aug 2022 – Sep 2023
Systems I run
Things I designed, built and run myself. One is a product you can open and use; the others are small programs that read live data, act on it, and keep themselves running.
AgentUp
live on the web · 27 tests, green CI · built solo in two days
A training app for contact-centre agents. You practise against an AI customer who doesn't make it easy, by chat or voice, then you get scored. Two separate grades, on purpose: one for how good the call was, one straight pass or fail on the rules. A warm, friendly call that breaks a regulation still has to fail, and most tools blur those into one number.
Open the live appNuniBot
shipped into a live review pipeline · comments-only, never touches the team's data
A production assistant I built for a studio's review pipeline, to take the chasing off our art director. She catches media links lost in review comments, pings the right producer, and keeps each project's job number and status current. The safety rule: she can comment all she likes, but can only write two named fields — every other write throws. That's what made her safe against live production data. I gave her a face and a voice so people would actually use her. Say hi, she'll remind you to do your Notion.
Odysseus / Emily
100% local · reads my other systems through a read-only mirror · cites its sources
A research assistant that runs entirely on my own machine — local models, local memory, nothing leaves the building. I took Odysseus, an open-source local-AI setup PewDiePie put out, upgraded it, and pointed it at my own systems. Emily is the face I gave it, the same character from the content engine above. She reads everything I run through a read-only mirror and hands me a short, sourced brief each morning. She can read, never change, which was the whole point.
▸ NuniBot, in detail · case study
The problem, and what she is allowed to touch
The problem
A studio runs its reviews in Frame.io and its projects in Notion, and neither knows the other exists. Client comments land on a review link and never reach the project page. Review URLs go missing. Projects hit approval with the reporting fields still empty. Producers chase all of it by hand.
What she does
A client comments on a Frame.io review; NuniBot posts it on the matching Notion page and mentions the producer. If a Frame link is missing but sitting in another field, she fills it in. When a project reaches Job Approved with fields still missing, she nudges the producer instead of guessing. Once a day she posts a health brief: deadlines near or overdue, projects with no producer or no job number.
The safety model, which is the actual work
She runs against live client projects, so the clever part isn't what she can do — it's what she's blocked from touching. Every write goes through one file. Comments are allowed. Property writes are allowed only for two whitelisted names, Frame link and Job Number; every other write throws. Nothing can change a status, a date or a client, edit page content, touch the schema, or delete anything. A dry-run mode logs every intended write and performs none. That's what made her safe to point at a working studio's real data on day one.
- comment — always allowed
- Frame link · Job Number — allowed
- any other write — throws
The Studio
the crew that makes Emily's videos · still building it
Each cat is one step of making a video, from story to sound to quality control, passing the work along and sending it back when it isn't good enough. The desks that judge the work run on a different model from the ones that made it, since a model checking itself tends to approve itself. I step in twice: approve the story, approve the final cut.
About
AI is the biggest lever regular people have ever been handed. I'm here to make sure you use it before it gets used on you.
I'm a producer who builds the automation. I design AI systems and run them in real production, and I've led delivery on twelve to fifteen productions at once for global brands. I build the technology and I manage the work around it. That combination is my edge.
After four years in motion, 3D and branded content, I bring AI into real workflows and turn repetitive work into systems that run on their own. I'd rather ship a rough thing that works than plan a perfect thing that doesn't. Everything on this page got built and shipped.
- Based in
- Barcelona, open to relocation
- Work authorization
- US citizen + Swiss passport. US, EU/EEA & Switzerland
- Languages
- English C2 · French C2 · Spanish C1
- Works with
- Node, Playwright, local LLMs, GPT, Unreal Engine, Adobe CC
- Currently
- Open to roles in AI-assisted production, applied AI, implementation and delivery, and creative operations
